It feels like we’re on some kind of crazy rollercoaster ride. One day we’re riding high, and then, whoosh, we’re hit with school closings and absenteeism due to Covid, shortages of parts, and, heck, even a big ice and snowstorm to contend with. You get to the point where you think you might be too tired to duck from the next punch headed your way. When you add that we were also trying to close out our fiscal year on January 31 amidst all those challenges, it could have been enough just to wave the white flag and surrender. As anyone involved in balancing your books at year-end knows, it can be a royal pain. The pain is only made worse when you put off things during the year because of those challenges you’re forced to deal with. For example, if you ran into a supply chain logjam, you might be forced to place an emergency order—and pay a significant premium for it—which then impacts your cost and pricing structure. Or maybe you couldn’t collect on your receivables because of paperwork errors or maybe because someone was out sick. Have you seen what shipping containers cost these days? That means you wouldn’t get the cash you expected, which is the last place you ever want to be.

Things were looking up there for a while, weren’t they? At least the long-term forecasts still look strong. But this omicron variant is causing us to tear our hair out, worrying about the health and safety of our people (let alone our loved ones at home). Just this past week, we saw 82 of our associates call in sick—that’s 5% of our company. Just as bad, something like 8% of our company has tested positive for the virus in January. Then, we got hit with the news that our school system was shutting down for a week or more because of the incredible wave of infections ripping through our community. That means we have parents forced to stay home or find childcare options at the last minute, which just puts enormous stress on everyone.

The New Year is off and running. If your business is anything like ours, you’ve got your hands full. The good news is that we’ve begun to see some progress in overcoming the shortages in parts and people we’ve been struggling with ever since the pandemic hit us in March 2020. Getting our supply chain straightened out while also finding ways to recruit new people (and retain our existing associates) has helped us get back on track with our annual plan. In fact, our team has been remarkably consistent in the accuracy of our forecasts. (We’ll see how accurate when we close out our fiscal year at the end of January.) We’re also leaving far less potential business on the table due to the easing of those constraints, which bodes well for our growth heading into 2022. When I talk to other business owners and executives, I hear similar good news. It’s pretty common to hear that 2021 was a record year for many of them. That’s led to a lot of optimism as people looked to 2022.

If you’re an owner, president, or leader in your company, anticipating setbacks or failures isn’t an easy task. Even if you can foresee these unfortunate circumstances, developing a strategic plan may not be on the top of your to-do list. What’s your “Plan B” if you lose a big client or a client needs you to increase your support significantly? What happens during difficult times when the economy takes a downturn? Do you know what you would do if a critical team member were to leave during a busy season? If 2020 has taught us anything, it’s that your business can’t wait until that moment occurs to find out.

It’s become apparent that we celebrated the end of the pandemic a little early. Believe me, I was one of the first people who couldn’t wait to rip my mask off. I hate wearing them. You can imagine the sense of relief I felt when I finally got my second shot. Then, as the COVID numbers dropped, and dropped some more, we could finally take our masks off. It seemed like we had really turned the corner on this thing.

Words are cheap. What I mean is that it’s easy to say something, but it’s a heck of a lot harder to actually put those words into action. For example, I’ve been thinking a lot recently about how it’s become commonplace for companies to trumpet their mission, vision, and values. Everyone says they have a higher purpose with their business, something more than just pursuing profit, which is great. The idea is to show your associates, your customers, and the communities you operate in that you have a higher purpose than just making money at their expense.

During March 2020, when the COVID-19 pandemic reached the U.S., it not only impacted the health of many Americans but also quickly resulted in economic instability: thousands of businesses were shuttered, the unemployment rate spiked, there was a significant drop in personal consumption expenditures and GDP plummeted. However, the U.S. government intervened, helping to stem further declines by offering unemployment and stimulus payments to eligible individuals as well as programs such as the Paycheck Protection Program to assist businesses in continuing their operations. As a result, the U.S. economy began to recover; still, it has lost ground since early 2020.