With the rise of the COVID-19 pandemic, remote work has become an increasingly popular alternative to traditional in-person work models. This shift has led many organizations to embrace hybrid work models and remote work options. Many employees have become so accustomed to remote work that companies not offering it as an option are becoming less attractive.

How The Jaybro Group is leveling up its culture by teaching their employees to think and act like owners. As the War for Talent continues to rage across the global workforce, a few companies have made bold moves to make themselves what we might call “employers of choice.” In other words, they’re building the kinds of organizational cultures that allow them to attract and retain world-class talent even in the face of tremendous competition. A prime example of a company leading the way in building a standout organizational culture is the Jaybro Group, a full-service supplier of consumables, safety, geosynthetic fabrics, temporary fencing, and barriers to the infrastructure and construction sector in Australia and New Zealand. In April 2021, Jaybro received an award that simply made official what everyone at Jaybro already believed. Jaybro was officially certified as a great workplace by the Global Authority, Great Place to Work®—an organization recognizing the best places to work in Australia for more than 14 years. “Being a Great Place to Work gives us an advantage as we continue to attract the best talent and build brand recognition in the civil and infrastructure supply sector,” says Alison Passey, Jaybro’s Group HR Manager. “The employees who are an excellent fit for our culture remain with us for longer, are happier, and are more engaged in their work because they have found their ‘tribe.’”

Over the years, I’ve interviewed over 200 highly successful CEOs, military officers, entrepreneurs, and leadership gurus including John C. Maxwell, Ken Blanchard, Stephen M.R. Covey, Liz Wiseman, Kim Scott, Patty McCord, and others. I always get them to reveal their number one secret to workplace leadership; what advice would they give to a younger version of themselves? After analyzing their answers 10 themes emerged.

In almost every business, the cost of human capital is one of the biggest expenses, sometimes as much as 70% of a company's annual budget. Despite this fact, many organizations don't invest in an employer brand plan. Similar to lead generation campaigns that target new customers, this brand communication plan focuses on the talent audience. With unemployment continuing to trend under 4%, and companies' focus on employee recruitment and retention as we all fight in the war for talent, savvy leaders are starting to invest in employer brand strategies as part of their growth plan and competitive advantage. Here's How to Play by the Numbers:

For many today, it would be unthinkable— if not sheer torture—to run a company supported by data arriving by pony express and steamship. Yet, in the 1800s, that’s what American industrialists regularly did to huge success. How could Carnegie and Rockefeller have made significant, informed decisions with material gathered by mere telegraph, letters, and only later, telephone? Weren’t they alarmed that their milk was fresher than their business intelligence?

We were humbled and honored to be inducted into the Great Game of Business All-Star Hall of Fame. The Great Game of Business has changed the way we do business, but that is secondary to the sense of ownership, pride, and resilience that has come from playing The Game. Our team member’s reflections on how our work culture has changed say it best.